How artificial intelligence will change your marketing (video)
He says that AI is helping marketers to segment their audiences more accurately, personalize messages, and automate tasks.
Walter Thorne, publisher of the Albany Business Review, is joined by Chris Quereau. He is CEO of Vibrant Brands, based in Latham (New York), to discuss how artificial intelligence has changed marketing. Quereau explains the impact AI is going to have on marketing, and gives examples of its current use by brands.
Vibrant Brands is a creative branding agency that works with clients to create innovative brand strategies.
Vibrant Brands helped hundreds of clients, including businesses, nonprofits and government agencies, build successful brands online and off. They believe that a distinctive, strong brand is essential to the growth, success and life of any business or organization.