Lululemon's Secret Power: Even Mom Can't Make It Uncool

The article discusses the success of a workout gear company in building a multigenerational following and questions whether this success can be sustained in the long term.

Lululemon's Hidden Strength: Uncoolness Defies Even Mom's Influence

Lululemon, the renowned manufacturer of workout apparel, has successfully cultivated a diverse and loyal customer base spanning multiple generations. However, the question remains: can this enduring popularity be sustained in the long run?