Leeds' return to the 'smiley' badge on their new away kit: The treasure hunt and the history

The code #ffd600 started gaining attention among Leeds United fans as it appeared on an X account on social media, posting pictures of yellow objects around Leeds city center. It turned out that the code matched the color of Leeds’ new away kit. The team’s famous smiley badge was expected to be featured on the kit, and the X account seemed to confirm this. The 2024-25 away kit was then revealed, showcasing the smiley badge on a yellow background, with blue and white Adidas stripes and a blue Red Bull logo. The kit draws inspiration from Leeds’ past and aims to generate revenue for the club. Leeds’ rich visual identity has allowed them to incorporate retro elements into their kit designs, similar to other big clubs like Arsenal and Manchester United. Leeds’ kits have rarely featured old crests, making the smiley badge a popular choice among fans. As Leeds aims to return to the Premier League, they are creating a unique visual identity that highlights their history and classic moments. A yellow away shirt with the smiley badge was previously used by the club from 1973 to 1980.