Americans are embracing the underconsumption core trend, which promotes using a small rotation of items for an extended period instead of constantly buying new things. Influencers on social media are showcasing their underconsumption lifestyles, with searches for “underconsumption core” increasing significantly. This trend is driven by a desire to resist the pressure to constantly purchase, minimize carbon footprints, and avoid the unattainable lifestyles portrayed by influencers. It is also a response to rising interest rates, inflation, and economic concerns. Supporters of underconsumption core emphasize buying for quality and longevity, as well as environmental concerns. Despite this trend, overall spending in the US remains strong.
