W.N.B.A. Players, Bargaining Power Soaring, Seek Expert Advice on Labor Deal
W.N.B.A players currently have a significant advantage, thanks to a talented rookie class that has boosted the league’s popularity. Attendance and viewership records are being broken, raising questions about players’ salaries. The league is set to benefit from a lucrative media rights deal, which is expected to generate at least six times the current deal’s revenue. With the opportunity to opt out of the collective bargaining agreement this fall, the players’ union has formed an advisory committee to carefully consider the decision. The committee consists of lawyers, academics, and professionals from finance and media backgrounds. The upcoming contract negotiations are anticipated to cover key issues such as travel arrangements, salaries, and revenue sharing structure.