What Was Twitter, Anyway?
The platform is dying because it has broken our brains.
As usual, the trouble started when I saw something humorous on my computer. A few years ago, it was a Wednesday afternoon in the middle of the day when I read that Le Creuset had created a collection of pots and saucepans themed after "Star Wars". The roaster was designed to look like Han Solo in carbonite (450 dollars) and the Dutch oven featured Tatooine’s twin suns ("Our Dutch Oven promises an end product that is anything but dry - unlike the sun scorched lands on Tatooine; $900). The mini cocottes were decorated in the likeness of C-3PO R2-D2 BB-8.
This is something I know for certain, not only because it happened, but because I use Twitter almost every day. This isn't unusual for me as an editor of The New York Times Magazine, but I do have a problem. I uploaded a screenshot of cocottes to the website. As a caption I wrote: "The Star Wars/Le Creuset Pots imply an existence of a Type of Guy that I find truly unimaginable ..." - just like that. I sent it. After that, I'm guessing I went back to my job. According to my email, I sent an extensive edit memo to the writer. Around lunchtime, the events began.