How Diageo creates the drinks and brands of the future

A recent visit to one of Diageo’s research and development centers in England revealed the creation of exciting new variations of popular brands like Smirnoff, Tanqueray, and Baileys. The center serves as a hub for innovation in the alcoholic beverage industry, where experts work on developing and refining new flavors and products. The unveiling of these new variations showcases Diageo’s commitment to staying ahead of market trends and providing consumers with unique and enticing options.